![]() As a result, the resale market is expected to outpace fast fashion by 2027 as the whitepaper indicates. The problem for brands, however, is that after a few social media posts, Gen Me members will quickly drop the hyped market on the resale market to fund their newest obsession. Cosmetics brands - Kylie Cosmetics, Fenty Beauty, Lush, Urban Decay.Tech brands - Google, Netflix, YouTube, Amazon, Spotify.CPG brands - Oreo, Doritos, Sprite, Skittles.Streetwear brands - Supreme, Bape, Nike, Under Armour, Off White.Some examples of the brands Gen-Z obsess over include: ![]() They are quick to purchase from hyped brands, will queue for hours during a new product launch and become vocal brand ambassadors on social media as long as the brand maintains a trending place in the Gen Z culture. This cohort of Zoomers is the ideal buyer persona for retail companies. Marketing to Gen Z can be tricky since this generation has two rather different camps of consumers as highlighted in the “ The Gen Z Equation” whitepaper.įirst, there’s the Generation Me cohort - instant gratification seekers, social-media obsessed fashionistas and escapist. Gen Z is Driven By Brand Values (and The Hype Around Them) manual document filling or long product shipping time). This, in turn, makes them less tolerant of clunky, slower processes (e.g. They are used to having everything available at their fingertips. These two tendencies further manifest themselves in Zoomers’ preference for instant availability, 24/7 connectivity and overall fast pace of communication. Also, they are highly comfortable with integrating online and offline experiences. This tendency to spend most of their time in the digital space has given Gen Z an ability to rapidly collect and cross-reference information from many sources. That’s expected considering that the majority ( 74%) say that they spend most of their free time hanging out online. On average, Zoomers spend 11 hours on their mobile phones per week. So the world web quickly became their main “playground”. This should come as no surprise considering that they grew up during the tech boom (the late 00s to 10s). To add some clarity, we analyzed various Gen Z statistics and dipped into Voice of Customer data to paint a better picture of this new global force and their impact cross-industry. Solidarity PowerPoint Template by SlideModel Defining Generation Z CharacteristicsĮarly on the researchers’ radar, Gen Z generation still remains somewhat a blind spot for employers, marketers and business leaders. They were growing up in tough times when the world was changing rapidly - 2008 market crash and follow-up recession, increasing gun violence, global revolutions, and democratic movements, the rise of citizen journalism and social influencing online.Īll of the above made them somewhat more cautious when it comes to their future and, at the same time, more vocal and socially conscious in regards to corporate responsibility, environmental issues and politics overall. However, 46% of them are still not fully decided and do not identify themselves with any political parties.įurthermore, when benchmarking Generation Z vs Millennials, you can notice that Gen Zs tend to be more pragmatic and realistic.
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